Official TikTok Shop Partner

Write TikTok Shop Scripts That Sell

Drop a product photo or paste your product link. We help you write a proven 7-beat script with hooks, camera directions, and compliance checks — ready to film in 60 seconds.

Drop Your Product →
7
Beat Formula
250+
Hook Patterns
60s
Script Ready

The 7-Beat Formula

Ranked by how strongly each element predicts virality and gross revenue — not the order they appear in your video

Beat 1
Purchase Path & CTA
Product tagged, spoken CTA, specific price, discount, clear purchase path. The #1 predictor of revenue.
Beat 2
Hook Power
Pattern interrupt + curiosity gap + emotional trigger in the first 2 seconds. Stops the scroll.
Beat 3
Authenticity
Genuine reactions, real setting, natural delivery. Viewers buy from people, not pitches.
Beat 4
Product Demo
Show it working. Before/after, transformation, multiple features visually demonstrated.
Beat 5
Retention
New info every 2-3 seconds. Zero dead spots. Stacked hooks keep viewers watching.
Beat 6
Emotional Resonance
Strong emotional arc with a wow moment. The difference between watched and shared.
Beat 7
Shareability
Would someone stop scrolling AND share this? That's the viral multiplier.

How It Works

1

Drop Your Product

Upload a photo or describe your product. We detect the category and apply the right compliance rules automatically.

2

Get a Compliant Script

Get a 7-beat script using proven hooks — every line pre-checked against TikTok's policies with risky phrases rewritten.

3

Edit, Swap, Recheck

Swap hooks and closes, edit the script, then recheck compliance and beat coverage. Fix flagged issues with one click.

What You Get

A real example of TokWriter output — every script includes this level of detail

Robot Vacuum — 30 Second Script
Low Compliance Risk
Beat 1 · Hook Power · 0:00-0:02
"I don't know what they're doing but this thing just vacuumed my entire house for 60 days straight"
Camera: Close-up of face showing genuine disbelief, vacuum running in background
Why: Disbelief hook + specific claim creates curiosity gap
Beat 4 · Product Demo · 0:08-0:18
"Look at this — it maps your whole floor, goes around furniture, and the dustbin is STILL not full"
Camera: POV following vacuum, cut to app showing floor map, cut to dustbin reveal
Why: Visual proof of multiple features beats listing specs
Beat 1 · Purchase Path · 0:25-0:30
"Normally $549, right now it's $440 off with the coupon on TikTok Shop — I'll leave it linked"
Camera: Point at orange cart icon, show price on screen
Why: Price anchor + specific discount + clear CTA — the #1 revenue predictor

Every script includes all 7 beats, camera directions, on-screen text suggestions, compliance notes, and psychology breakdowns

We indexed 96 policy rules from 13 official TikTok University sources — covering health claims, weight management, misleading content, beauty, supplements, food, and more. Every compliance flag links directly to the TikTok policy page it came from. Plus 250+ proven hook patterns from top-earning creators.
96
Policy Rules
13
TikTok Sources
250+
Hook Patterns

Write It. Film It. Score It.

TokWriter is one half of the equation. After you film your video, score it.

TokWriter
Write the script
→
Film It
Follow the 7 beats
→
TokScore Pro
Score the video
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What TokWriter Catches Before You Post

Every script is scanned against TikTok's official policies. Risky phrases get flagged with severity, explanation, and a direct link to the TikTok University source.

Blocked Phrase Detected
"This fat burner will help you lose 10 pounds in a week"
Why: Weight loss product claims and body change promises are prohibited. Same violation 6 times in 90 days = permanent ban.
Safer rewrite: "I've been adding this to my morning routine and I genuinely feel more energized throughout the day"
Health-Related Content ↗ Weight Management ↗
Caution — Verify Before Posting
"Only 3 left — grab yours before they're gone!"
Why: False urgency and artificial scarcity claims are prohibited when stock levels don't match the claim.
Safer rewrite: "This is selling fast on TikTok Shop — I'll leave the link below"
Compliant — Safe to Post
"I've been using this for two weeks and my skin genuinely feels smoother"
Why it passes: Personal experience framing, no medical claims, no absolute guarantees. This is exactly how TikTok wants creators to talk about products.

Policy-informed risk checks with direct source references. Every flag links to the TikTok University page it came from.

Your First Compliant Script Is Free

No credit card required. See exactly which phrases would get flagged and how to fix them — in 60 seconds.

Write a Compliant Script

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